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The women we aspire to reach are well educated Muslim women, independent thinkers with a confident approach to life. They find peace in their rizq (provision) and aren’t afraid to spend well on things that matter with a rising shift to the ‘buy once and buy well’ mentality.
They spend their own earned disposable income investing larger sums than ever in their financial security. They are generous and love to spend on feel-good purchases, making them a highly valuable sector of the conscious consumer market.
Reader Profile
Our Muslim women hold values in high regard and will always look to align their spending with brands who share ethical practices on all scales. Over the last year they have become more aware of the global effects of where they spend, and are proactively looking for alternative brands, both Muslim and non, to provide them the lifestyle products they need. It’s increasingly clear that brands who are vocal about global causes and incorporate social justice into their purpose are much more appealing to Muslim consumers and women being the bigger spenders, are the key to reaching loyal, savvy shoppers.
Customer loyalty
and values
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